RFTD
Data analysis, campaign management, and business technology consultation
Data Analysis and Visualization
Incalculable spreadsheets, endless metrics, and oceans of data mean nothing on their own. Expert analysis can sort through the noise, giving you clear answers on anything from ad campaigns to user patterns in programs.Visualization dashboards can be built out to highlight key points and paint a clear picture - literally. Dashboards offer easily-digestible views of otherwise unreadable data, and can be ready-made to export or embed into presentations to leadership meetings.
Digital ad campaign management
Management of digital ad campaigns is available for Google Ads, covering Search, Video, and Display, as well as Meta Ads, covering Facebook and Instagram. TikTok coverage will be available in the future.Campaign involvement can be as light as audits and recommendations, or as heavy as direct campaign build-out and management. Each major campaign is unique and will require direct meetings to understand goals, budgets, and available resources. Minor campaigns can be made quickly, but only for general goals such as awarenss.
Technology consultation
As companies and organizations grow, losing control of your tech stack is commonplace. Employees add on their own programs, unnecessary subscriptions pile up or are forgotten about, and redundant services are bought. Many times, necessary software is only understood by a few, risking loss of service should employees become unavailable.I can offer:
- Audits of your existing tech stack, focusing on marketing and sales tools
- Advice on software to add or remove to maximize cost-to-efficiency
- Build lesson structures to educate employees, whether those lessons are held internally or done by meAdditionally, personal meetings are available to introduce curious minds to systems, such as:
- Learning LLMs/genAI (ChatGPT)
- Setting up online systems (basic websites, email, internal file sharing and user management)
- Hardware consultation for smaller scale operations or personal use, on both PCs/laptops and mobile devices